It’s not often that a one-semester long class has a transformative effect on the majority of its students. However, two courses taught by Susan Katz, senior lecturer and chair of the Department of Mass Communication at the University of Bridgeport, have succeeded in doing this since 2003. The two courses—Advertising & Public Relations Campaign and Publicity Methods—are quite similar but the clients are different.
Engage in a conversation with students who have just completed the Advertising & Public Relations Campaign course this fall, and you will soon learn how Katz in her 15-week course helps students define their future career pursuits, affirm their desire to commit to a specific career path, and broaden their perspective on career options.
The course’s purpose is to provide a real-world, hands-on learning experience that results in a multimedia campaign for a real-world client. This year’s client was the UB China International Program with marketing collateral—brochure, media kit, logo, video, social media, business cards, t-shirts—produced for the University’s president, Laura Trombley.
